Photos reward intention — simple, well-fitted pieces almost always outperform busy or trendy ones.

01

Solid colours over busy patterns

Patterns can distract from your face and sometimes create odd visual effects on camera. Solid, well-chosen colours photograph more reliably.

02

Fabrics that hold their shape

Structured fabric looks crisp across dozens of shots; flimsy material can look rumpled or shapeless by the end of a long shoot.

03

Trousers tailored to your actual length

Hems that are slightly too long or short are far more noticeable in photos than in person. Get the length right beforehand.

04

Shoes that suit the shoot's setting

Even if shoes barely appear in the final crop, dressing fully — including footwear — tends to affect posture and confidence throughout the shoot.

05

Minimal accessories that won't catch the light oddly

Overly shiny or reflective accessories can create distracting glare under certain lighting. Simple, matte pieces are usually the safer choice.