On video, only the top half matters — but that half has to work harder than it would in person.
A solid-colour top, not a busy print
Patterns and fine stripes can shimmer or distort on camera. A solid colour reads clearly and looks more polished on most webcams.
A colour that contrasts your background
If your background is light, wear something darker, and vice versa — blending into the background makes you visually disappear on screen.
A collar or structured neckline
A collared shirt frames the face better than a crew-neck tee and reads as more deliberate, even though the camera only shows the top few inches.
Something you'd still stand up in
Calls sometimes require standing unexpectedly. Dressing properly below the frame too avoids any risk of an awkward surprise.
A small accessory near the face
Earrings, glasses, or a simple necklace draw the eye and add a touch of personality to what is otherwise a fairly flat, static frame.